Nike.

Who is it that overcomes the world except the one who believes that Jesus is the Son of God? – 1 John 5:5 ESV

When John speaks of overcoming the world, he uses the Greek word, nikaō, which means {to carry off the victory or to come off victorious.’ It comes from the root word, nikē, which simply means “victory.” Of course, we know it as the name of a certain sporting goods manufacturer. John had a certain affinity for the word, using it five different times in his letter and 17 times in the Book of the Revelation. While exiled on the island of Patmos, John received a vision from Jesus Christ Himself, providing him with divine insight into the end times. John was instructed to write about what he heard and saw. Near the end of his book, he recorded these words from Jesus, “‘Behold, I am making all things new.’ Also he said, ‘Write this down, for these words are trustworthy and true.’ And he said to me, ‘It is done! I am the Alpha and the Omega, the beginning and the end. To the thirsty I will give from the spring of the water of life without payment.  The one who conquers will have this heritage, and I will be his God and he will be my son’” (Revelation 21:5-7 ESV). Jesus used the same Greek word to refer to those who will come off victorious in the end. But the victory will not be due to anyone's efforts other than those of Jesus. He is the one who will declare, “It is done!” On the cross, He cried out, ”It is finished!” He work of sacrifice was completed. He had done what His Father had set out for Him to do. He had given His life as a payment for the sins of mankind. But He rose again, because there was still more for Him to do. At this very moment He sits at the right hand of the Father, mediating on our behalf. He is our personal representative before God the Father. It is His very resurrected life that allows us to come into the Father's presence and enjoy intimate communion with Him. We enjoy the love of the Father because of the love of the Son. In fact, Jesus loves us so much, that He is actively involved in the everyday affairs of our lives. He didn't just save us, He is out to transform us into His likeness. His goal for us is our ever-increasing holiness. In the Book of the Revelation, John recorded these words of Jesus to the church at Laodicea: “Those whom I love, I reprove and discipline, so be zealous and repent. Behold, I stand at the door and knock. If anyone hears my voice and opens the door, I will come in to him and eat with him, and he with me. The one who conquers, I will grant him to sit with me on my throne, as I also conquered and sat down with my Father on his throne. He who has an ear, let him hear what the Spirit says to the churches” (Revelation 3:19-22 ESV). This was a church that Jesus described as “lukewarm.” They were neither hot or cold in their love for Him. They were contentedly complacent. In fact, Jesus went on to describe their attitude in less-than-flattering terms, “For you say, I am rich, I have prospered, and I need nothing, not realizing that you are wretched, pitiable, poor, blind, and naked” (Revelation 3:17 ESV). They were blind to their own spiritual reality. Rather than see their need, they mistakenly assumed they were spiritually healthy and whole. But Jesus begged them to zealously repent. He described Himself as standing at the door of their fellowship, knocking and pleading to allow Him into their midst. He was offering to have fellowship with them.

It would seem that the key to our victory, our nikē, is an ongoing, uninterrupted fellowship with Jesus. Our relationship with Him did not end at the cross. He is not only our Savior, He is our Lord and King. He is our brother. He is our mediator and intercessor. It is He, along with the indwelling Holy Spirit, who makes it possible for us to live victorious. We can overcome the world, from its daily temptations to give in to “the desires of the flesh, and the desires of the eyes and pride of life” (1 John 2:16 ESV) to its ongoing hatred for us (1 John 3:13). It is our faith in Jesus as Savior and our soon-and-coming King that gives us the victory we seek. It is our faith in Jesus as the Christ and the Son of God. There is no other means by which we can be saved and there is no other way we can experience victory over this world. Human effort will fail. While Nike's slogan, Just Do It, may sound reasonable and motivational, it will not work in the spiritual arena. Our faith must not be in ourselves and our own ability to pull off some degree of spiritual stamina. Our faith must reside in and remain in Jesus Christ. It is NOT our faith that makes the difference, but the object on which our faith rests: Jesus. We read these encouraging words from Jesus, spoken to the church at Laodicea. “I counsel you to buy from me gold refined by fire, so that you may be rich, and white garments so that you may clothe yourself and the shame of your nakedness may not be seen, and salve to anoint your eyes, so that you may see” (Revelation 3:18 ESV). He was speaking to believers. He was inviting them to come to Him for all that they needed. He was offering Himself as the source for all their spiritual deficiencies. Jesus stands ready to help us. He wants to make us victorious. But we keep our faith solidly placed on Him and nothing and no one else.

Self-glorification.

For the world offers only a craving for physical pleasure, a craving for everything we see, and pride in our achievements and possessions. These are not from the Father, but are from this world. – 1 John 2:16 NLT

John provides us with a third and final symptom of someone who is having a love affair with the world or, better yet, a love affair with self. Each of the three reflect an unhealthy infatuation with self that simply uses the world as a means to feed our sin nature. The world, while more than willing to accommodate our self-infatuation, doesn't do so because it loves us, but because it hates us. In this case, it willingly feeds our ego and helps create in us a false sense of inflated self-worth and pride based on what we own or what we have accomplished. What we have achieved or accumulated in life become the measuring rods of our success. The old adage, “clothes make the man” becomes true in our life. The cars we drive becomes a symbols of our success. Our homes become not just places of shelter, but visible representations of our status in society. As with the second one, the desires of the eyes, this one can be subtle because God does not forbid us from having nice things. He does not say, “You shalt not buy a new car.” He has not made material possessions off limits. But the issue here is pride or self-glorification. It is about making much of self. And when we begin to use position or possessions to determine our self-worth, we are treading on dangerous ground. Self-glorification is a subtle, yet dangerous pursuit, and the enemy has been feeding man's built-in tendency towards it since the beginning. When Satan tempted Adam and Eve in the garden, he used the phrase, “you will be like God.” The fruit wasn't the real temptation. It was the possibility of possessing what God possessed. He was tempting them to become their own gods. At the heart of John's warning regarding the pride of life is self-glorification – wanting what only God should have. It is about seeking glory for yourself. It is about seeing yourself as the center of your own universe. And Satan feeds this desire by telling us lies about ourselves. His goal is our independence from God. Self-sufficiency is his objective. He wants us to live as if we don't need God. And he uses the things of this world to convince us that we are something special. We end up wanting what only God should have: glory. And Satan whispers in our ears that we deserve it. We have earned it.

It is interesting to note that King Solomon took seven years to build the Temple, the house of God. But he took 13 years to build his own palace. Some time later, when he was visited by the Queen of Sheba, she was blown away by all that she saw. “And when the queen of Sheba had seen all the wisdom of Solomon, the house that he had built, the food of his table, the seating of his officials, and the attendance of his servants, their clothing, his cupbearers, and his burnt offerings that he offered at the house of the Lord, there was no more breath in her. And she said to the king, ‘The report was true that I heard in my own land of your words and of your wisdom, but I did not believe the reports until I came and my own eyes had seen it. And behold, the half was not told me. Your wisdom and prosperity surpass the report that I heard. Happy are your men! Happy are your servants, who continually stand before you and hear your wisdom! Blessed be the Lord your God, who has delighted in you and set you on the throne of Israel! Because the Lord loved Israel forever, he has made you king, that you may execute justice and righteousness’” (1 Kings 10:4-9 ESV). Do you notice that the queen seems to be worshiping Solomon and not God? She is blown away by Solomon, not Solomon's God. She is impressed with Solomon's wisdom and wealth. In reality, she seems to saying that God was fortunate to have someone like Solomon to lead His people.

When the people of Israel were getting ready to enter into the land of Canaan, God gave them a warning. He had already promised that He would give them the land, but He wanted them to be extremely careful. So He said, “when the Lord your God brings you into the land that he swore to your fathers, to Abraham, to Isaac, and to Jacob, to give you – with great and good cities that you did not build, and houses full of all good things that you did not fill, and cisterns that you did not dig, and vineyards and olive trees that you did not plant—and when you eat and are full, then take care lest you forget the Lord…” (Deuteronomy 6:10-12 ESV). Interestingly enough, God's warning ultimately had to do with worshiping false gods. And it would begin as soon as they began to forget the Lord their God. When they began to believe that their houses, vineyards, cities, and material possessions were their own doing and had not been provided by God, they would forget Him. Self-worship always leads to false worship. We end up making much of the things God has provided rather than making much of Him. The glorification of self is a dangerous pursuit. Our confidence is to be in God, not self. Our hope is to be in God, not things. Our sense of worth is to be found in God, not material possessions. May we share the perspective of the apostle Paul: “I know how to be brought low, and I know how to abound. In any and every circumstance, I have learned the secret of facing plenty and hunger, abundance and need. I can do all things through him who strengthens me” (Philippians 4:12-13 ESV).